Single-use plastic packaging in the Canadian food industry: consumer behavior and perceptions

Single-use plastic food packaging is a major contributor to the global solid waste problem. Although the food industry is developing strategies to reduce single-use plastic packaging, it needs to better understand consumer awareness and attitudes about the issue. As consumer awareness about single-use plastic waste outpaces private sector practices, this study considered personal motivation factors, government policies, and innovative solutions related to single-use plastic food packaging. This Canada-wide study surveyed 1014 consumers and their willingness to pay premiums for sustainable food packaging alternatives and motivations to reduce single-use plastic waste. Overwhelmingly, most (93.7%) respondents were personally motivated to reduce consumption of single-use plastic food packaging. Canadians were highly motivated to reduce single-use plastic food packaging, but less willing to pay for sustainable alternatives. While environmental concerns were more critical than food safety, Canadians acknowledged that sustainable packaging alternatives were more desirable than outright plastic bag bans, despite not willing to pay for them. Using approaches that consider multiple driving factors on consumer behavior and opinions towards use of single-use plastic food packaging, limitations, recommendations and future research are proposed.