Business

The sharing economy in the hospitality sector: The role of social interaction, social presence, and reciprocity in eliciting satisfaction and continuance behavior

L. H. Lho, W. Quan, et al.

This study by Linda Heejung Lho, Wei Quan, Jongsik Yu, and Heesup Han delves into the socialization factors driving the sharing economy's explosive growth in hospitality. By examining satisfaction, continuance behavior, and the dynamics of reciprocity versus perceived risk, it provides valuable insights for businesses navigating this evolving sector.

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Playback language: English

Index

Abstract

This study investigates the socialization factors and values of the sharing economy as driving forces behind the rapid growth of hospitality businesses within this sector. It assesses their influence on satisfaction and continuance behavior, exploring the role of reciprocity and perceived risk using value-based adoption theory. Mixed methods were employed to identify crucial attributes and validate a proposed theoretical framework, providing insights for hospitality businesses in the sharing economy.

Publisher

Humanities & Social Sciences Communications

Published On

Oct 11, 2022

Authors

Linda Heejung Lho, Wei Quan, Jongsik Yu, Heesup Han

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