This paper investigates the impact of a video-based learning (VBL) approach on the achievement of first-year undergraduate business students in a UK university over an 11-year period (2006-2017). Results show VBL improved overall pass rates and higher achieving students' performance in business numeracy, and enhanced continued student engagement. The study introduces a new learning model for further research.
Publisher
Humanities and Social Sciences Communications
Published On
Apr 06, 2023
Authors
Naowarat Lewis, Rhidian Lewis, Cristina Luca
Tags
video-based learning
undergraduate education
business students
pass rates
student engagement
learning model
numeracy performance
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