Business

How does online streaming reform e-commerce? An empirical assessment of immersive experience and social interaction in China

J. Y. Shiu, S. T. Liao, et al.

Dive into the exciting world of live-stream commerce as this study, conducted by Jerry Yuwen Shiu, Shi Ting Liao, and Shian-Yang Tzeng, unveils how perceived interactivity and dynamic characteristics can transform your online shopping experience in China! Discover the elements that boost your immersive experience and social interaction, ultimately driving your purchasing decisions.

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Playback language: English

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