logo
ResearchBunny Logo
How to improve tourists' trust in official tourism destination websites in China—an empirical research based on CV and PASP

Business

How to improve tourists' trust in official tourism destination websites in China—an empirical research based on CV and PASP

Y. Wei, D. Fan, et al.

Explore how Chinese tourists can develop greater trust in Official Tourism Destination Websites through cultural values and perceived service power. This insightful research by Yingmei Wei, Diwei Fan, Binyuan Zhang, Ting Li, and Yuqiang Feng unveils the impactful factors driving online trust in tourism.

00:00
00:00
Playback language: English
Abstract
This study investigates methods for enhancing Chinese tourists' trust in Official Tourism Destination Websites (OTDWs) using an integrated framework based on Hofstede's cultural values (CV) and perceived administration service power (PASP). A structural equation model, analyzed using SEM with data from 324 Chinese tourists, reveals that collectivism, low power distance, high context, and perceived benevolence positively influence trust in OTDWs. CV also positively impacts PASP. The findings suggest that OTDW management should prioritize these factors to build trust.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
Jun 20, 2024
Authors
Yingmei Wei, Diwei Fan, Binyuan Zhang, Ting Li, Yuqiang Feng
Tags
Chinese tourists
trust
Official Tourism Destination Websites
cultural values
perceived service power
collectivism
power distance

Related Publications

Explore these studies to deepen your understanding of the subject.

Exposure to the Russian Internet Research Agency foreign influence campaign on Twitter in the 2016 US election and its relationship to attitudes and voting behavior
Political Science

Exposure to the Russian Internet Research Agency foreign influence campaign on Twitter in the 2016 US election and its relationship to attitudes and voting behavior

G. Eady, T. Paskhalis, et al.

How the crisis of trust in experts occurs on social media in China? Multiple-case analysis based on data mining
Social Work

How the crisis of trust in experts occurs on social media in China? Multiple-case analysis based on data mining

Y. Wen, X. Zhao, et al.

Impact of the destination image and government policy responsiveness of China on Korean travelers' destination trust and behaviors in the post-pandemic era
Business

Impact of the destination image and government policy responsiveness of China on Korean travelers' destination trust and behaviors in the post-pandemic era

H. Han, H. N. Nguyen, et al.

Place-Based Education and Heritage Education in in-service teacher training: research on teaching practices in secondary schools in Galicia (NW Spain)
Education

Place-Based Education and Heritage Education in in-service teacher training: research on teaching practices in secondary schools in Galicia (NW Spain)

T. Riveiro-rodríguez, A. Domínguez-almansa, et al.

Listen, Learn & Level Up
Over 10,000 hours of research content in 25+ fields, available in 12+ languages.
No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.
listen to research audio papers with researchbunny