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How humour travels in the new and dynamic mediascape: a case study of a short video platform, Little Red Book, and an online teaching platform, Rain Classroom

Education

How humour travels in the new and dynamic mediascape: a case study of a short video platform, Little Red Book, and an online teaching platform, Rain Classroom

L. Liang

Discover how humour adapts in the digital landscape! This intriguing paper by Lisi Liang delves into the short video platform Little Red Book and the online teaching platform Rain Classroom in China, revealing how diverse semiotic possibilities enhance humour for both entertainment and education.

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Playback language: English
Abstract
This paper explores how humour is created and reconstructed in the new media era, focusing on the short video platform Little Red Book and the online teaching platform Rain Classroom in China. It uses linguistic and semiotic analysis of humorous discourses and emojis to show how humour is strengthened through diverse semiotic possibilities, leading to entertaining and educational outcomes.
Publisher
Humanities & Social Sciences Communications
Published On
Jun 12, 2023
Authors
Lisi Liang
Tags
humour
new media
Little Red Book
Rain Classroom
semiotics
education
emojis
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