Interdisciplinary Studies
Exploring the impact of functional, symbolic, and experiential image on approach behaviors among state-park tourists from India, Korea, and the USA
N. Singh, J. Yu, et al.
This study delves into how state park image, visitor emotions, and place identity impact the likelihood of visitors returning, with national culture playing a key moderating role. Insights from researchers Nripendra Singh, Jongsik Yu, Antonio Ariza-Montes, and Heesup Han reveal significant findings that can help enhance visitor engagement and retention strategies.
Playback language: English
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