Exploring the combined impact of color and editing on emotional perception in authentic films: Insights from behavioral and neuroimaging experiments

Film color and editing are crucial elements in filmmaking, posing significant questions about their effective use in eliciting emotional responses from viewers. While prior research has explored the impacts of color and editing independently, their combined effect remains largely unexplored, leaving the open question of how these elements together affect emotional perception. This study investigates the combined impact of film color and editing on emotion perception, utilizing both subjective behavioral scales and objective functional magnetic resonance imaging (fMRI) techniques. It employs two experiments with a two-factor design to assess the interactions between film color (colored and black-and-white) and film editing (fearful, neutral, and happy levels) on emotional perceptions. Under the direction of a professional filmmaker, a series of film sequences was created for six experimental conditions. In Experiment 1, 117 participants watched the film sequences and subjectively rated the emotional valence of the neutral face in the sequence, uncovering a significant interaction effect between film color and editing on the valence rating of the neutral face. In Experiment 2, 67 participants watched similar film sequences in an MRI scanner to analyze their brain activation patterns. Distinct activations were identified in regions including the insula, anterior cingulate cortices (ACC), and middle frontal gyrus, where a region-of-interest (ROI) analysis of the left ACC revealed an interaction effect on neural responses. These results underscore the integral role of color and editing in influencing viewers' emotion perception using two types of measurements. This research provides novel insights into the behavioral and neural responses to filmmaking elements that underpin film reception and offers practical implications for filmmakers, encouraging a more holistic approach to considering color and editing to further enrich the audience's emotional experiences at the pre-production stage of filmmaking.