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Exploring the combined impact of color and editing on emotional perception in authentic films: Insights from behavioral and neuroimaging experiments

The Arts

Exploring the combined impact of color and editing on emotional perception in authentic films: Insights from behavioral and neuroimaging experiments

Z. Cao, Y. Wang, et al.

This study by Zhengcao Cao, Yashu Wang, and others examines how film color and editing shape our emotional responses. Utilizing behavioral and fMRI techniques, the researchers provide fascinating insights into how different cinematic elements interact to influence our perceptions, revealing distinct brain activations. A must-listen for filmmakers and enthusiasts alike!

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Playback language: English
Abstract
This study investigates the combined impact of film color and editing on emotional perception using behavioral and fMRI techniques. Two experiments with a two-factor design assessed the interactions between film color (colored and black-and-white) and editing (fearful, neutral, happy). Experiment 1 (117 participants) showed a significant interaction effect on valence ratings of a neutral face. Experiment 2 (67 participants) revealed distinct brain activations (insula, ACC, middle frontal gyrus), with an interaction effect in the left ACC. The results highlight the integral role of color and editing in influencing viewers' emotional perception and offer practical implications for filmmakers.
Publisher
Humanities and Social Sciences Communications
Published On
Oct 07, 2024
Authors
Zhengcao Cao, Yashu Wang, Ran Li, Xiang Xiao, Yapei Xie, Suyu Bi, Liangyu Wu, Yanlin Zhu, Yiwen Wang
Tags
film color
editing
emotional perception
fMRI
behavioral techniques
interaction effect
participants
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