Interdisciplinary Studies

Exploring the impact of functional, symbolic, and experiential image on approach behaviors among state-park tourists from India, Korea, and the USA

N. Singh, J. Yu, et al.

This study delves into how state park image, visitor emotions, and place identity impact the likelihood of visitors returning, with national culture playing a key moderating role. Insights from researchers Nripendra Singh, Jongsik Yu, Antonio Ariza-Montes, and Heesup Han reveal significant findings that can help enhance visitor engagement and retention strategies.

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Abstract

This study investigates the influence of state park image, visitor emotions, and place identity on revisit intentions, considering the moderating role of national culture. Using quantitative data from India, Korea, and the US, hierarchical regression analysis reveals the significant moderating effect of national culture. Results support the hypotheses that brand image and national culture influence visitor intention, providing insights for developing effective visitor attraction and retention strategies.

Publisher

Humanities & Social Sciences Communications

Published On

Jan 27, 2023

Authors

Nripendra Singh, Jongsik Yu, Antonio Ariza-Montes, Heesup Han

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