This study investigates the influence of state park image, visitor emotions, and place identity on revisit intentions, considering the moderating role of national culture. Using quantitative data from India, Korea, and the US, hierarchical regression analysis reveals the significant moderating effect of national culture. Results support the hypotheses that brand image and national culture influence visitor intention, providing insights for developing effective visitor attraction and retention strategies.
Publisher
Humanities & Social Sciences Communications
Published On
Jan 27, 2023
Authors
Nripendra Singh, Jongsik Yu, Antonio Ariza-Montes, Heesup Han
Tags
state park image
visitor emotions
place identity
revisit intentions
national culture
Related Publications
Explore these studies to deepen your understanding of the subject.
