Interdisciplinary Studies

Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists

W. Chen, Y. Fang, et al.

This fascinating study conducted by Wen-Yu Chen, Yu-Hsiang Fang, Ya-Ping Chang, and Cheng-Yi Kuo delves into why Taiwanese families choose cruise travel. By examining passenger needs at different cruise stages, the research highlights key motivations such as a desire for new experiences and convenient family amenities, offering essential insights for planning memorable cruise adventures.

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