Interdisciplinary Studies

Climbing up the ladder of abstraction: how to span the boundaries of knowledge space in the online knowledge market?

H. Cui, T. Li, et al.

Explore the intriguing relationship between knowledge spanning and question appeal in online knowledge markets, unveiled by Haochuan Cui, Tiewei Li, and Cheng-Jun Wang. This study reveals how different levels of knowledge hierarchy can shape the attractiveness of questions on platforms like Zhihu.com.

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Index

Abstract

This paper investigates the impact of knowledge spanning and knowledge hierarchy on the appeal of questions in online knowledge markets. Using data from Zhihu.com, the authors find an inverted U-shaped relationship between knowledge spanning and question appeal, moderated by knowledge hierarchy. The inverted U-shape is more pronounced for questions with lower knowledge hierarchy (concrete questions), while it weakens and disappears for questions with higher knowledge hierarchy (abstract questions). The study contributes to knowledge recombination theories and offers practical implications for online knowledge market design.

Publisher

Humanities and Social Sciences Communications

Published On

Jun 23, 2023

Authors

Haochuan Cui, Tiewei Li, Cheng-Jun Wang

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