Business

Exploring the spatiotemporal evolution mechanism of rural e-commerce: insights from the experience of Taobao towns in China

X. Cui, W. Huang, et al.

This study explores the fascinating growth of Taobao towns in China through innovative geospatial techniques. Conducted by Xufeng Cui, Wei Huang, Jing Zhang, and Wei Deng, it reveals an expanding coverage and a unique spatial pattern that uncovers key factors driving regional development, including economic and social aspects.

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Abstract

This study investigates the spatiotemporal evolution of Taobao towns in China using geospatial methods and identifies key contributing factors using GeoDetector. Results show that Taobao town coverage expands yearly, exhibiting a "T-shaped and three-center" spatial pattern with a decreasing gradient from southeast to northwest. Central areas are developing rapidly, and development is driven by regional economic base, social environment, market atmosphere, transportation, and infrastructure.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Jun 20, 2024

Authors

Xufeng Cui, Wei Huang, Jing Zhang, Wei Deng

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