Interdisciplinary Studies

Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists

W. Chen, Y. Fang, et al.

This fascinating study conducted by Wen-Yu Chen, Yu-Hsiang Fang, Ya-Ping Chang, and Cheng-Yi Kuo delves into why Taiwanese families choose cruise travel. By examining passenger needs at different cruise stages, the research highlights key motivations such as a desire for new experiences and convenient family amenities, offering essential insights for planning memorable cruise adventures.

00:00

Playback language: English

Index

Abstract

This study explores the motivations behind Taiwanese families choosing cruise travel, examining passenger needs across three stages of the cruise experience: anticipation, participation, and recall. Using qualitative research and in-depth surveys, the study finds that motivations include new experiences, a desire for cruise travel, convenience, and generating social topics. 'Port of call' and 'destination' are most significant in the anticipation and recall stages, along with dining options. In the participation stage, cabins, entertainment, and children's amenities are crucial. These findings offer valuable guidance for planning family cruise travel.

Publisher

Humanities & Social Sciences Communications

Published On

Aug 15, 2023

Authors

Wen-Yu Chen, Yu-Hsiang Fang, Ya-Ping Chang, Cheng-Yi Kuo

Related Publications

Explore these studies to deepen your understanding of the subject.

Interdisciplinary Studies

Climbing up the ladder of abstraction: how to span the boundaries of knowledge space in the online knowledge market?

H. Cui, T. Li, et al.

Business

The impact of push-pull motives on internal tourists' visit and revisit intentions to Egyptian domestic destinations: the mediating role of country image

D. Ayoub and D. N. H. S. Mohamed

Business

Exploring the spatiotemporal evolution mechanism of rural e-commerce: insights from the experience of Taobao towns in China

X. Cui, W. Huang, et al.

Political Science

How to convince in a televised debate: the application of machine learning to analyze why viewers changed their winner perception during the 2021 German chancellor discussion

F. Ettensperger, T. Waldvogel, et al.

Listen, Learn & Level Up

Over 10,000 hours of research content in 25+ fields, available in 12+ languages.

No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.

listen to research audio papers with researchbunny