Political Science

Emotional policies: Introducing branding as a tool for science diplomacy

A. Raev and E. Minkman

This research delves into how branding can enhance science diplomacy, showcasing two case studies: German transnational education and Dutch Water Diplomacy. Authored by Alexander Raev and Ellen Minkman, the paper reveals how coordinated branding strategies can improve visibility and bilateral relations, but also discusses the limitations of branding in international relations.

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Playback language: English

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