Political Science

Visual Propaganda in Chinese Central and Local News Agencies: A Douyin Case Study

J. Zhao and D. Zhang

This compelling study by Jiaye Zhao and Dechun Zhang delves into 2852 short videos from Douyin, analyzing the visual propaganda dynamics employed by Chinese news agencies from 2018 to 2023. Central agencies evoke strong emotions through military and emergency themes, while local agencies focus on relatable 'livelihood warmth.' Discover how political authority shapes content and emotions in social media narratives!

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