Political Science

Visual Propaganda in Chinese Central and Local News Agencies: A Douyin Case Study

J. Zhao and D. Zhang

This compelling study by Jiaye Zhao and Dechun Zhang delves into 2852 short videos from Douyin, analyzing the visual propaganda dynamics employed by Chinese news agencies from 2018 to 2023. Central agencies evoke strong emotions through military and emergency themes, while local agencies focus on relatable 'livelihood warmth.' Discover how political authority shapes content and emotions in social media narratives!

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Abstract

This study analyzes 2852 short videos from Douyin accounts of Chinese central and local news agencies (2018-2023) to understand visual propaganda dynamics on social media. Central agencies prioritize military, police, and firefighting themes, evoking anger, disgust, fear, and intolerance. Local agencies emphasize "livelihood warmth," portraying individuals without explicit political affiliations and using anticipation, acceptance, and respect. The findings highlight the influence of political authority on the content and emotional resonance of political short videos within a hierarchical system.

Publisher

Humanities and Social Sciences Communications

Published On

May 08, 2024

Authors

Jiaye Zhao, Dechun Zhang

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