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North Korea's 'New DPRK' YouTube channel: new public diplomacy attempt or international propaganda? A case study

Political Science

North Korea's 'New DPRK' YouTube channel: new public diplomacy attempt or international propaganda? A case study

I. Goldman

This research by Iván Goldman examines the content of North Korea's 'New DPRK' YouTube channel, shedding light on its significance as either public diplomacy or international propaganda. Discover how 96 videos were analyzed through crucial frameworks of public diplomacy and soft power to draw compelling conclusions about their underlying intentions.

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Playback language: English
Abstract
This article analyzes videos from North Korea's now-defunct 'New DPRK' YouTube channel to determine if it functioned as public diplomacy or international propaganda. Using theoretical frameworks of public diplomacy and soft power, the study categorizes 96 videos based on objectives, target audience, and composition. The conclusion suggests that while the channel displayed some public diplomacy characteristics, it ultimately did not align with established public diplomacy theory.
Publisher
Humanities and Social Sciences Communications
Published On
Aug 02, 2024
Authors
Iván Goldman
Tags
North Korea
public diplomacy
international propaganda
soft power
YouTube channel
video analysis
communication strategies

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