Political Science
Unveiling the digital persona image: the influence of social media on political candidates’ brand personality and voter behaviour in Kuwait
R. S. Alhaimer
This research paper by Rashed Salem Alhaimer delves into how social media influences brand personality and voter behavior within Kuwait's political landscape. Utilizing Aaker's model, the study uncovers the significant impact of social media on voter perceptions and preferences, revealing the interplay of socio-cultural factors in shaping electoral choices.
Playback language: English
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