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Understanding customer experience with Vietnamese hotels by analyzing online reviews

Business

Understanding customer experience with Vietnamese hotels by analyzing online reviews

H. T. T. Nguyen and T. X. Nguyen

In an insightful analysis of over 20,000 online reviews from TripAdvisor, researchers Ha Thi Thu Nguyen and Trung Xuan Nguyen uncover how Vietnamese hotel customers perceive service quality. The study reveals that while the 'place' aspect garners high satisfaction, the 'room' aspect falls short. This research emphasizes the importance of understanding customer sentiments for hotel managers aiming to enhance service offerings.... show more
Citation Metrics
Citations
20
Influential Citations
0
Reference Count
24
Citation by Year

Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.

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