This study investigates user satisfaction with mobile fitness applications using online review comments. Two natural language processing approaches—bag-of-words and sentiment analysis—were applied to a dataset of 16,461 user reviews. Results show that perceived affection and hedonic values are key determinants of satisfaction, while the effect of user burden is marginal. Gamification's impact on usefulness is also discussed.
Publisher
Humanities & Social Sciences Communications
Published On
Jan 03, 2023
Authors
Hyeongjin Ahn, Eunil Park
Tags
user satisfaction
mobile fitness applications
natural language processing
sentiment analysis
gamification
hedonic values
affection
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