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The use of a fitness app for customer recommendation: linear models and qualitative comparative analysis

Health and Fitness

The use of a fitness app for customer recommendation: linear models and qualitative comparative analysis

F. García-pascual, M. Valcarce-torrente, et al.

Discover how fitness center mobile applications can shape user recommendations in this insightful study conducted by Fernando García-Pascual, Manel Valcarce-Torrente, Ferran Calabuig, and Jerónimo García-Fernández. Explore the impact of app aesthetics and information along with user demographics on user perceptions and recommendations.

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Playback language: English
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