Business

The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda

L. Maier and C. V. Baccarella

Explore the intriguing world of customer empowerment in new product development, where firms seek innovation and market success. This research, conducted by Lukas Maier and Christian V. Baccarella, offers a comprehensive framework that reveals the psychological and behavioral impacts of different customer empowerment scenarios. Dive in to discover why some strategies triumph while others falter.

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Playback language: English

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