The influence of rural tourism landscape perception on tourists’ revisit intentions—a case study in Nangou village, China

This study investigates the impact of rural tourism landscape perception on tourists' revisit intentions in Nangou Village, China. Using a structural equation model, the research analyzes the relationship between landscape perception, satisfaction, and revisit intention. Findings reveal a significant positive impact of landscape perception on satisfaction and revisit intention, with satisfaction mediating the relationship between perception and intention. The five dimensions of landscape perception (natural ecology, historical culture, leisure recreation, research experience, and integral route) all positively correlate with revisit intention, with historical culture and integral route showing the strongest influence. Based on these findings, the study suggests optimizing Nangou Village's tourism landscapes by deeply excavating historical and cultural resources, shaping a national red culture brand, and creating boutique tourism routes.

Yuxiao Kou, Xiaojie Xue