This study investigates the impact of rural tourism landscape perception on tourists' revisit intentions in Nangou Village, China. Using a structural equation model, the research analyzes the relationship between landscape perception, satisfaction, and revisit intention. Findings reveal a significant positive impact of landscape perception on satisfaction and revisit intention, with satisfaction mediating the relationship between perception and intention. The five dimensions of landscape perception (natural ecology, historical culture, leisure recreation, research experience, and integral route) all positively correlate with revisit intention, with historical culture and integral route showing the strongest influence. Based on these findings, the study suggests optimizing Nangou Village's tourism landscapes by deeply excavating historical and cultural resources, shaping a national red culture brand, and creating boutique tourism routes.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
May 13, 2024
Authors
Yuxiao Kou, Xiaojie Xue
Tags
rural tourism
landscape perception
revisit intention
tourist satisfaction
Nangou Village
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