Business

The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore

E. Rangaswamy, N. Nawaz, et al.

This study reveals how digital technology is reshaping consumer behaviors in Singapore's home furnishing sector. The research conducted by Easwaramoorthy Rangaswamy, Nishad Nawaz, and Zhou Changzhuang highlights a strong preference for omnichannel shopping, emphasizing the importance for businesses to blend online and offline strategies to stay competitive.

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~3 min • Beginner • English

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