The Arts

The impact of COVID-19 on digital data practices in museums and art galleries in the UK and the US

L. Noehrer, A. Gilmore, et al.

This paper, authored by Lukas Noehrer, Abigail Gilmore, Caroline Jay, and Yo Yehudi, explores the profound changes the COVID-19 pandemic brought to museums and art galleries in the UK and US. Discover how digital engagement flourished, transforming audience dynamics and emphasizing the need for data-driven strategies.

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Abstract

This paper investigates how the COVID-19 pandemic and subsequent lockdowns impacted the digital strategies and data practices of museums and art galleries in the UK and US. The research, based on literature review and interviews with museum professionals, finds that digital engagement increased significantly, changing audience profiles and highlighting the importance of strategic preparedness. The study emphasizes the pivotal role of metrics data in understanding the situation and suggests a long-term shift towards digital operating models for museums.

Publisher

Humanities and Social Sciences Communications

Published On

Oct 15, 2021

Authors

Lukas Noehrer, Abigail Gilmore, Caroline Jay, Yo Yehudi

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