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The impact of COVID-19 on digital data practices in museums and art galleries in the UK and the US

The Arts

The impact of COVID-19 on digital data practices in museums and art galleries in the UK and the US

L. Noehrer, A. Gilmore, et al.

This paper, authored by Lukas Noehrer, Abigail Gilmore, Caroline Jay, and Yo Yehudi, explores the profound changes the COVID-19 pandemic brought to museums and art galleries in the UK and US. Discover how digital engagement flourished, transforming audience dynamics and emphasizing the need for data-driven strategies.

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Playback language: English
Abstract
This paper investigates how the COVID-19 pandemic and subsequent lockdowns impacted the digital strategies and data practices of museums and art galleries in the UK and US. The research, based on literature review and interviews with museum professionals, finds that digital engagement increased significantly, changing audience profiles and highlighting the importance of strategic preparedness. The study emphasizes the pivotal role of metrics data in understanding the situation and suggests a long-term shift towards digital operating models for museums.
Publisher
Humanities and Social Sciences Communications
Published On
Oct 15, 2021
Authors
Lukas Noehrer, Abigail Gilmore, Caroline Jay, Yo Yehudi
Tags
COVID-19
digital strategies
museums
art galleries
data practices
audience engagement
strategic preparedness
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