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Measuring the impact of COVID-19 on heritage sites in the UK using social media data

Humanities

Measuring the impact of COVID-19 on heritage sites in the UK using social media data

Z. Liu, S. A. Orr, et al.

This study examines the effects of COVID-19 on UK heritage sites through a detailed analysis of 1.4 million Google Maps visitor reviews. Conducted by Ziwen Liu, Scott Allan Orr, Pakhee Kumar, and Josep Grau-Bove, it reveals changes in visitor sentiment and behavior, highlighting the challenges faced by urban indoor sites as the pandemic evolves.

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Playback language: English
Abstract
This study quantitatively evaluates the impact of COVID-19 on UK heritage sites using 1.4 million Google Maps visitor reviews from 775 sites. Analyzing visiting rates (proxied by online reviews) and employing natural language processing (NLP), the research reveals that while visitor focus on COVID-19 has decreased, visitor numbers, particularly in urban indoor sites, lag behind pre-pandemic levels. Negative sentiment was associated with restricted access, while other measures (social distancing, face coverings) received more positive feedback, although non-compliance by staff or visitors caused negative reactions. The study recommends adaptations for heritage sites and highlights the effectiveness of using online reviews for measuring visitor perceptions of disruptive events.
Publisher
Humanities and Social Sciences Communications
Published On
Aug 28, 2023
Authors
Ziwen Liu, Scott Allan Orr, Pakhee Kumar, Josep Grau-Bove
Tags
COVID-19
heritage sites
visitor reviews
natural language processing
online sentiment
urban indoor sites
visitor perceptions

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