Sociology

The gendered dimensions of the anti-mask and anti-lockdown movement on social media

A. Al-rawi, M. Siddiqi, et al.

This fascinating paper dives into the gendered dynamics of the anti-mask and anti-lockdown movement on social media during the COVID-19 pandemic. Through a detailed analysis of Facebook and Instagram posts, researchers Ahmed Al-Rawi, Maliha Siddiqi, Clare Wenham, and Julia Smith unveil how hypermasculinity and gender stereotypes influenced public perception and discourse around health guidelines.

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Index

Abstract

This paper examines the gendered aspects of the anti-mask and anti-lockdown movement on social media during the COVID-19 pandemic. Using multimodal discourse analysis (MDM) of Facebook and Instagram posts, the researchers identified three main discourses: hypermasculine portrayals resisting public health guidelines; sexist and pejorative portrayals of women as "Karens"; and the appropriation of feminist and freedom discourses to oppose pandemic restrictions. Understanding these gendered discourses is crucial for developing effective public health campaigns.

Publisher

Humanities & Social Sciences Communications

Published On

Nov 26, 2022

Authors

Ahmed Al-Rawi, Maliha Siddiqi, Clare Wenham, Julia Smith

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