Business

The conceptualization of smart tourism service platforms on tourist value co-creation behaviours: an integrative perspective of smart tourism services

C. Chuang

This research by Chung-Ming Chuang delves into the innovative realm of smart tourism service platforms, introducing a validated 32-item scale that measures smart services in various sectors like transportation and accommodations. Explore how this study links tourist behavior and technology to sustainable value creation in tourism!

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Playback language: English

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