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The conceptualization of smart tourism service platforms on tourist value co-creation behaviours: an integrative perspective of smart tourism services

Business

The conceptualization of smart tourism service platforms on tourist value co-creation behaviours: an integrative perspective of smart tourism services

C. Chuang

This research by Chung-Ming Chuang delves into the innovative realm of smart tourism service platforms, introducing a validated 32-item scale that measures smart services in various sectors like transportation and accommodations. Explore how this study links tourist behavior and technology to sustainable value creation in tourism!

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Playback language: English
Abstract
This paper investigates the paradigm of smart tourism service (STS) platforms within an ecosystem space. It conceptualizes STS by proposing a scale measuring smart services across attractions, transportation, accommodation, diet, purchase, and payment. Using sequential mixed methods with data from Fuzzy Delphi experts and tourist surveys in Taipei City, a 32-item STS scale is developed and validated. The scale reveals the tourist-operated technologies for STS provision, linking ICT functions, information services, tourist applications, behaviors, and sustainable value co-creation. The paper explores the path "STS → behavior → sustainable value co-creation", offering theoretical and managerial implications for tourism practitioners.
Publisher
Humanities and Social Sciences Communications
Published On
Jun 30, 2023
Authors
Chung-Ming Chuang
Tags
smart tourism services
tourism technology
sustainable value co-creation
tourist behavior
mixed methods research

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