Digital green value co-creation behavior, digital green network | ResearchBunny

Index

Abstract

This paper investigates the impact of digital green value co-creation behavior (DGVCB) and digital green network embedding (DGNE) on digital green innovation performance (DGIP), considering the moderating role of digital green network fragmentation (DGNF). Using 326 questionnaires, regression analysis reveals that DGVCB and DGNE positively affect DGIP, with DGNE mediating the relationship between DGVCB and DGIP. DGNF positively moderates the relationship between DGVCB and DGIP. The findings offer theoretical guidance for business ecosystem governance and enterprise cooperation strategies.

Publisher

Humanities & Social Sciences Communications

Published On

Mar 15, 2024

Authors

Shi Yin, Yudan Zhao

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