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Targeted advertising: documenting the emergence of Gun Culture 2.0 in *Guns* magazine, 1955–2019
Social WorkPalgrave Communications

Targeted advertising: documenting the emergence of Gun Culture 2.0 in *Guns* magazine, 1955–2019

D. Yamane, P. Yamane, et al.

This study, conducted by David Yamane, Paul Yamane, and Sebastian L. Ivory, explores the evolution of gun culture in America through the lens of advertising in the long-standing *Guns* magazine. Discover how narratives shifted from traditional hunting to today's dominant themes of self-defense and personal protection.... show more
Introduction
Literature Review
Methodology
Key Findings
Discussion
Conclusion
Limitations
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