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Targeted advertising: documenting the emergence of Gun Culture 2.0 in *Guns* magazine, 1955–2019

Social Work

Targeted advertising: documenting the emergence of Gun Culture 2.0 in *Guns* magazine, 1955–2019

D. Yamane, P. Yamane, et al.

This study, conducted by David Yamane, Paul Yamane, and Sebastian L. Ivory, explores the evolution of gun culture in America through the lens of advertising in the long-standing *Guns* magazine. Discover how narratives shifted from traditional hunting to today's dominant themes of self-defense and personal protection.... show more
Citation Metrics
Citations
41
Influential Citations
5
Reference Count
44
Citation by Year

Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.

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