Food Science and Technology

Sequential dependency for affective appraisal of food images

E. V. D. Burg, A. Toet, et al.

Uncover how sequential effects can shape our emotional responses to food images! This fascinating research, conducted by Erik Van der Burg and colleagues, reveals surprising insights about how both valence and arousal change based on previous experiences, particularly highlighting differences between genders. Explore the implications for food delivery services and menus.

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Index

Abstract

This study investigated whether sequential effects influence the affective appraisal of food images. Participants from 16 countries (N=1278) viewed a sequence of 60 food images and rated their valence and arousal. Results showed positive serial dependence for both measures, with arousal depending on up to three previous trials and valence on the immediately preceding trial, exhibiting negative dependence up to four trials back. These effects were larger for males than females, independent of BMI, age, and culture. The findings are relevant for food delivery service websites and restaurant menu design.

Publisher

Humanities and Social Sciences Communications

Published On

Oct 12, 2021

Authors

Erik Van der Burg, Alexander Toet, Zahra Abbasi, Anne-Marie Brouwer, Jan B. F. Van Erp, Victor L. Kallen, Daisuke Kaneko, Youjin (Eugene) Kim, Marise Kinnear, Henriëtte L. de Kock, Dyah Kusbiantari, Tzong-Ru Lee, Yingxuan Liu, Bohdan L. Luhovyy, Emily MacEachern, Abadi Gebre Mezgebe, Rouja Nikolova, Ganiyat Olatunde, Wilis Srisayekti, Muhammad Rizwan Tahir, Shota Ushiama, Merve Aslıhan Yürek

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