Education
Satisfaction as a key antecedent for word of mouth and an essential mediator for service quality and brand trust in international education
H. Stribbell and S. Duangekanong
Discover how parent satisfaction serves as the key driver for parents recommending their children's international school, according to a study conducted by Howard Stribbell and Somsit Duangekanong. This research reveals the intricate connections between service quality, brand trust, and positive word-of-mouth marketing.
Playback language: English
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