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Satisfaction as a key antecedent for word of mouth and an essential mediator for service quality and brand trust in international education
EducationHUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Satisfaction as a key antecedent for word of mouth and an essential mediator for service quality and brand trust in international education

H. Stribbell and S. Duangekanong

Discover how parent satisfaction serves as the key driver for parents recommending their children's international school, according to a study conducted by Howard Stribbell and Somsit Duangekanong. This research reveals the intricate connections between service quality, brand trust, and positive word-of-mouth marketing.... show more
Citation Metrics
Citations
17
Influential Citations
0
Reference Count
86
Citation by Year

Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.

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