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Propaganda in focus: decoding the media strategy of ISIS

Political Science

Propaganda in focus: decoding the media strategy of ISIS

Y. Qi

This study, conducted by Yuanbo Qi, delves into the intriguing world of ISIS propaganda. By analyzing 79 official videos, it uncovers how adversarial and religious narratives, particularly centered around Sharia law, are utilized in a sophisticated global campaign. Discover the emotional elements and theological discourse that shape these powerful messages.

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~3 min • Beginner • English
Abstract
This study applies the Braddock and Horgan content-analysis framework to 79 official English-language ISIS videos (2014–2017) to quantify themes and track the evolution of ISIS’s global media operations. Findings indicate a dominant emphasis on enemy and religious narratives, with Sharia/governance as the most prevalent single theme. Overall, ISIS’s official English-language propaganda weaves adversarial, theological, and emotive elements into a sophisticated, globally targeted narrative apparatus.
Publisher
Humanities and Social Sciences Communications
Published On
Sep 02, 2024
Authors
Yuanbo Qi
Tags
ISIS
propaganda
content analysis
Sharia law
religious discourse
adversarial narratives
global campaign

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