Political ScienceHumanities and Social Sciences Communications

Propaganda in focus: decoding the media strategy of ISIS

Y. Qi

This study, conducted by Yuanbo Qi, delves into the intriguing world of ISIS propaganda. By analyzing 79 official videos, it uncovers how adversarial and religious narratives, particularly centered around Sharia law, are utilized in a sophisticated global campaign. Discover the emotional elements and theological discourse that shape these powerful messages.... show more

General Summary Metrics

Abstract

This study applies the Braddock and Horgan content-analysis framework to 79 official English-language ISIS videos (2014–2017) to quantify themes and track the evolution of ISIS’s global media operations. Findings indicate a dominant emphasis on enemy and religious narratives, with Sharia/governance as the most prevalent single theme. Overall, ISIS’s official English-language propaganda weaves adversarial, theological, and emotive elements into a sophisticated, globally targeted narrative apparatus.

Publisher

Humanities and Social Sciences Communications

Published On

Sep 02, 2024

Authors

Yuanbo Qi

DOI

https://doi.org/10.1057/s41599-024-03608-y

Explore these studies to deepen your understanding

Adjacent work that informs or extends this paper's methodology and findings.

Political Science

Deconstructing media narratives of the Indo-Pacific strategy: Exploring India's ontological security and national identity in the *Times of India*

Z. Li and L. Sheng

Political Science

Social media and the rise of radical right populism in Portugal: the communicative strategies of André Ventura on X in the 2022 elections

H. Prior

Sociology

The specific visuality of women of the global South in the media of the global North

S. Lee

Political Science

The power of protest in the media: examining portrayals of climate activism in UK news

E. G. Scheuch, M. Ortiz, et al.

Listen, Learn & Level Up

Over 10,000 hours of research content in 25+ fields, available in 22+ languages.

No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.

listen to research audio papers with researchbunny