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Media events, speech events and propagandistic techniques of legitimation: a multimodal analysis of the Greek Prime Minister Kyriakos Mitsotakis' public addresses on the SARS-CoV-2 pandemic

Political Science

Media events, speech events and propagandistic techniques of legitimation: a multimodal analysis of the Greek Prime Minister Kyriakos Mitsotakis' public addresses on the SARS-CoV-2 pandemic

S. Poulakidakos

This study by Stamatis Poulakidakos delves into how Greek Prime Minister Kyriakos Mitsotakis communicated during the SARS-CoV-2 pandemic, revealing the intricate visual and linguistic strategies employed to resonate with the national audience and legitimize the governmental response. Discover how notions of 'Greekness' played a pivotal role in his addresses.

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