Political Science

Media events, speech events and propagandistic techniques of legitimation: a multimodal analysis of the Greek Prime Minister Kyriakos Mitsotakis' public addresses on the SARS-CoV-2 pandemic

S. Poulakidakos

This study by Stamatis Poulakidakos delves into how Greek Prime Minister Kyriakos Mitsotakis communicated during the SARS-CoV-2 pandemic, revealing the intricate visual and linguistic strategies employed to resonate with the national audience and legitimize the governmental response. Discover how notions of 'Greekness' played a pivotal role in his addresses.

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Abstract

This paper examines the public addresses of Greek Prime Minister Kyriakos Mitsotakis during the SARS-CoV-2 pandemic, analyzing their structural and content characteristics through a multimodal lens. The study uses theories of media events, propaganda, and linguistic techniques of political legitimization to explore how Mitsotakis’ addresses employed visual and linguistic strategies to connect with a national audience and legitimize the government's pandemic response. Findings indicate that Mitsotakis’ speeches incorporated elements of "Greekness" within a nation-centric framework, relying on positive sentiments and rationalization to integrate pandemic management into the government's nationalist agenda.

Publisher

Humanities and Social Sciences Communications

Published On

Oct 15, 2021

Authors

Stamatis Poulakidakos

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