Business
Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods
E. Gil-cordero, P. Ledesma-chaves, et al.
This research delves into the pivotal factors driving purchase intention for luxury goods amidst the evolving tourism landscape post-pandemic. Conducted by Eloy Gil-Cordero, Pablo Ledesma-Chaves, Sunghoon Yoo, and Heesup Han, the study uncovers vital determinants such as price, vanity, communication, and social influence, providing invaluable insights for consumer behavior in luxury markets.
Playback language: English
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