Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods

This research explores the key drivers of purchase intention for luxury goods in the post-pandemic tourism era, examining constructs related to tourist consumer behavior and firm strategy. Using a mixed methodology (PLS-SEM and fsQCA), the study first identifies the most important determinants of purchase intention and then assesses their order, importance, and combinations. PLS-SEM indicates that price, vanity, communication/word-of-mouth (WOM), and social influence significantly increase purchase intention, while perceived value and corporate social responsibility (CSR) do not show direct significance. fsQCA evidences perceived value and vanity as necessary conditions for intention.

Eloy Gil-Cordero, Pablo Ledesma-Chaves, Sunghoon Yoo, Heesup Han