Education

Impact of school values on mass media preference and usage: a study of a private university in North Central, Nigeria

A. A. Mkperedem, J. A. Oye, et al.

This study reveals how school values shape mass media preferences among students at a private university in North Central, Nigeria. The research, conducted by a team of experts including Abigail Affiong Mkperedem and Joseph Adeniyi Oye, uncovers a striking decline in print media readership, highlighting the nuanced relationship between educational values and media usage habits.

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