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How do cue utilization and value co-creation and future orientation affect the consumers’ choices of smart agricultural products?

Business

How do cue utilization and value co-creation and future orientation affect the consumers’ choices of smart agricultural products?

Y. Zheng and D. Cao

This study by Yan Zheng and Dayu Cao explores the factors that drive Chinese consumers to purchase smart agricultural products. Discover how value co-creation, cue utilization, and attitude shape purchasing intentions, with future orientation playing a crucial moderating role. Dive into these insights that could transform marketing strategies for sustainable consumption.

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