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From storefront to screen: an in-depth analysis of the dynamics of online for offline retailing
BusinessHUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

From storefront to screen: an in-depth analysis of the dynamics of online for offline retailing

H. Jo and Y. Bang

Explore the compelling factors that drive consumer shopping motives in online for offline commerce. This insightful research, conducted by Hyeon Jo and Youngsok Bang, uncovers critical influences such as performance expectancy, social influence, and the moderating effects of innovativeness on customer engagement and retention.... show more
Introduction
Literature Review
Methodology
Key Findings
Discussion
Conclusion
Limitations
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