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From storefront to screen: an in-depth analysis of the dynamics of online for offline retailing

Business

From storefront to screen: an in-depth analysis of the dynamics of online for offline retailing

H. Jo and Y. Bang

Explore the compelling factors that drive consumer shopping motives in online for offline commerce. This insightful research, conducted by Hyeon Jo and Youngsok Bang, uncovers critical influences such as performance expectancy, social influence, and the moderating effects of innovativeness on customer engagement and retention.

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