Interdisciplinary Studies

Exploring the appeal of villainous characters in film-induced tourism: perceived charismatic leadership and justice sensitivity

R. Yao and J. Yang

This fascinating study investigates the allure of villainous characters in film-induced tourism, highlighting their charismatic leadership and emotional impact on tourists. Conducted by Rui Yao and Jian Yang from Guangzhou University, the research reveals how these intriguing figures can significantly sway visit intentions through complex psychological mechanisms.

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Playback language: English

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