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Explaining consumers' channel-switching behavior in the post-COVID-19 pandemic era
BusinessCogent Business & Management

Explaining consumers' channel-switching behavior in the post-COVID-19 pandemic era

A. T. N. Tran, U. Hoang, et al.

Discover how the COVID-19 pandemic has transformed consumer shopping behaviors in Vietnam! This insightful study by Anh Tram Nguyen Tran, Uyen Hoang, Dinh Nguyen, Vu Minh Ngo, and Huan Huu Nguyen uncovers the key drivers steering consumers towards online or traditional shopping channels.... show more
Introduction
Literature Review
Methodology
Key Findings
Discussion
Conclusion
Limitations
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