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Explaining consumers' channel-switching behavior in the post-COVID-19 pandemic era

Business

Explaining consumers' channel-switching behavior in the post-COVID-19 pandemic era

A. T. N. Tran, U. Hoang, et al.

Discover how the COVID-19 pandemic has transformed consumer shopping behaviors in Vietnam! This insightful study by Anh Tram Nguyen Tran, Uyen Hoang, Dinh Nguyen, Vu Minh Ngo, and Huan Huu Nguyen uncovers the key drivers steering consumers towards online or traditional shopping channels.

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