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Do psychological costs matter? The mechanism of perceived value on green consumption behaviour
Environmental Studies and ForestryHUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Do psychological costs matter? The mechanism of perceived value on green consumption behaviour

C. Shao and S. Lin

Explore how psychological costs influence green consumption behaviors and the distinct roles of perceived hedonic and utilitarian values in this fascinating study by Changpeng Shao and Sen Lin. Discover how stress and stigma can alter the green purchasing landscape and why understanding these dynamics matters for policymakers.... show more
Introduction
Literature Review
Methodology
Key Findings
Discussion
Conclusion
Limitations
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