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Do psychological costs matter? The mechanism of perceived value on green consumption behaviour

Environmental Studies and Forestry

Do psychological costs matter? The mechanism of perceived value on green consumption behaviour

C. Shao and S. Lin

Explore how psychological costs influence green consumption behaviors and the distinct roles of perceived hedonic and utilitarian values in this fascinating study by Changpeng Shao and Sen Lin. Discover how stress and stigma can alter the green purchasing landscape and why understanding these dynamics matters for policymakers.

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